Privacy Policy

Last Updated: April 1, 2026

Smarter Lending, LLC (“Smarter Lending,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit www.smarterlending.com, submit information through our website, or interact with us digitally or offline.

Information We Collect

We collect information that you voluntarily provide to us, including but not limited to:

Name
Email address
Phone number
Mailing address
Property or loan-related information
Financial or qualification-related details you choose to submit
Any other information you provide through forms, emails, or communications

We also automatically collect certain information when you visit our website, including:

IP address
Device and browser information
Pages viewed and time spent on the site
Referring websites or advertisements

This information is collected using cookies, pixels, and similar technologies.

How We Use Your Information

We use the information we collect to:

Respond to inquiries and provide mortgage-related services
Evaluate loan options or pre-qualification requests
Communicate with you regarding your request or application
Improve our website, services, and marketing efforts
Measure advertising performance and website usage
Comply with legal, regulatory, and licensing obligations

We may also use your information to send educational, informational, or promotional communications. You may opt out of marketing communications at any time.

Advertising, Analytics, and Cookies

We use cookies and similar technologies, including analytics and advertising tools (such as Google Analytics and Meta/Facebook advertising tools), to:

Understand website traffic and user behavior
Measure the effectiveness of advertising campaigns
Deliver relevant content and advertisements

These technologies may collect information about your interactions with our website. You may control cookies through your browser settings. Blocking cookies may affect website functionality.

How We Share Information

We do not sell personal information.

We may share information with:

Mortgage lenders, investors, and partners involved in evaluating or processing your loan
Service providers that help us operate our business (such as CRM, analytics, marketing, or IT providers)
Government authorities or regulators when required by law
Other parties with your consent

All service providers are required to use information only for authorized purposes and to protect it appropriately.

Data Retention

We retain personal information as necessary to:

Provide services you request
Comply with legal, regulatory, and licensing requirements
Resolve disputes and enforce agreements

Retention periods vary based on applicable laws and business needs.

Your Privacy Rights

Depending on your state of residence, you may have the right to:

Request access to the personal information we maintain about you
Request correction of inaccurate or incomplete information
Request deletion of personal information, subject to legal and regulatory retention requirements
Opt out of targeted advertising or marketing communications

We will not discriminate against you for exercising your privacy rights.

To submit a privacy-related request, contact us using the information below.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Minors’ Privacy

Our website and services are intended for use by adults and individuals 18 years of age or older. We do not knowingly collect personal information from individuals under the age of 18 for the purpose of providing mortgage services.

If we become aware that personal information has been submitted by a minor without appropriate authorization, we will take reasonable steps to delete such information.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

Smarter Lending, LLC

Email: info@smarterlending.com
Website: www.smarterlending.com